A little more Me

Product / UX Designer, with a background in branding and a sketchbook that rarely stays closed for long.

  • DESIGNING SINCE 2020
  • UI / UX EXPERIENCE SINCE 2022
Raia Karadzhova

Structure with CHARACTER

IDEAS
АRTS
SAFE PLACE

Since 2022, I've worked on complex B2B products, including dashboards, operational tools and interfaces across web and mobile. That work has taught me to pay attention to what happens beyond the main screen: different states, permissions, exceptions and the components that hold an experience together.

Branding brings another part of me into the work. I love typography, colour, illustration and the process of building a visual identity, then following it through to an interface, a piece of packaging or a printed page.

I'm happiest when I get to think about both: how something works and what gives it character.

The path SO FAR

EXPERIENCE

View my CV

Multimedia Designer - UI / UX Focus

2022 - 2026

I design interfaces for complex B2B products, including dashboards and operational tools. My work covers information hierarchy, interaction states and reusable components, with attention to the permissions and exceptions that shape everyday use.

I work with product owners and developers to understand requirements, discuss constraints and carry decisions through to detailed UI and handoff.

Freelance Brand & Digital Designer

2020 - Present

I develop visual identities and carry them into websites, packaging, print and social content. Working directly with clients has taught me to ask useful questions early, explain my decisions clearly and take responsibility for the details from the first conversation to delivery.


EDUCATION

BSc (Hons) Creative Digital Media

2017 - 2021

University of Greenwich

Recognition

2020 - 2021

Outstanding Undergraduate Achievement in Games & Digital Media Programs

2017 - 2019

High Achievement Scholarship

A few things about WORKING WITH ME

01

I ask questions early.

I like knowing what we're trying to achieve, what's already decided and what we still need to figure out. A good conversation can change the direction of a project before we've spent days designing it.

02

I enjoy the parts between the screens.

Components, interaction states, naming and consistency are a big part of my work. I like figuring out the relationships between things, especially when a product has a lot going on.

03

I like being part of the conversation.

I enjoy working with product owners and developers, sharing ideas and talking through practical constraints. Feedback gives me something to work with, and I care about how the design takes shape beyond Figma.

Usually open on MY DESKTOP

  • Figma for user flows, interfaces, prototypes and design systems.
  • Illustrator for identities, typography, vector work and illustration.
  • Photoshop for image editing, compositions and the finishing touches.
  • Somewhere nearby: a sketchbook for the ideas that arrive before I'm ready to organise them.

Away from THE ARTBOARDS

Films

Atmosphere, colour, and a good rewatch

Books

Fantasy, thriller and worlds worth getting lost in.

Music

The Weeknd, 80s & 90s music, Eminem & the King of Pop.

Eren

And then there is Eren

My Miniature American Shepherd, walking companion and a very good reason to step away from the screen.

He makes regular appearances in my life and, inevitably, in my creative work. It felt only fair that he got a little space here too.

Follow him on Instagram

Could we be a GOOD FIT?

Let's talk