01
Nutrimax
A desktop e-commerce experience for sports nutrition, bringing product discovery, variant selection and cart review into a consistent UI system — with a distinctive brand identity to match.
View case studyA mind for systems an eye for Detail
I'm Raia, a Product / UX Designer working on complex B2B products since 2022. My work combines clear workflows, reusable UI systems and a strong visual perspective shaped by branding.
Based in Bulgaria · Open to UI / UX & Product Design roles
Featured PROJECTS
02
Readhue
A mobile reading app connecting book discovery with personal preferences, mood and music. The project brings together user flows, detailed UI and a visual identity shaped around the reading experience.
Case study coming soon
03
Radolia
A visual identity for a boutique bookstore, built around expressive typography and a consistent design language across print and digital.
Case study coming soon04
Chill Treats
A playful brand identity carried through packaging and social content, with a consistent visual language connecting every touchpoint.
Case study coming soon
the ART DIRECTOR
Hi I'm Raia!
Since 2022, I've worked on complex B2B products, designing dashboards and operational tools where there's a lot to organise and every detail has a job to do.
Branding is where my love of design started. I enjoy building a visual language and following it through an entire experience — across identities, interfaces and all the details that connect them.
Outside of design, you'll usually find me with a book, watching a film or filling another sketchbook. Eren, my dog and self-appointed creative director, keeps things interesting.
What I'm GOOD AT
I work through the structure of a product: what people need to do, what information matters and how each screen connects to the next. From user flows to detailed UI, I bring clarity to complex web and mobile experiences.
See an example
I build components, states and patterns that keep a product consistent as it grows. Clear naming and documented decisions make it easier for designers and developers to work from the same source.
See an example
Branding is where my love of design started. I create visual identities — typography, colour, illustration and logos — and carry them into packaging, print, social media and digital products.
See an example
My PROCESS
Understand & Define
I start with the brief, ask questions and explore relevant products and references. This helps me understand what we're trying to achieve, what's already decided and where there's room to explore.
Design & Refine
I work through flows, layouts and visual directions, then refine them through feedback. This is where the structure and personality come together, with attention to how the experience works, looks and feels.
Handoff & Collaboration
I organise the Figma files, document interactions and discuss the details with developers. I like staying involved as the design takes shape, working through questions and practical adjustments together.
Kind WORDS
Raia Karadzhova
Open to UI/UX & Product Design roles.
Let's TALK
Looking for a designer who can work through the complexity and give the details their due? I'd love to hear about your team and the products you're building.
Get in touch